2013-05-23T00:56:03Z http://repub.eur.nl/oai

oai:repub.eur.nl/res/pub/19661 2012-11-14T12:26:26Z org:1 org:9745 col:9706 access:open type:article set:neeo

urn:NBN:nl:ui:15-1765/19661 2012-11-14T12:26:26 mods http://hdl.handle.net/1765/19661 hdl:1765/19661 urn:NBN:nl:ui:15-1765/19661 Blue Ocean vs. Five Forces text article http://hdl.handle.net/1765/19661 http://repub.eur.nl/res/pub/19661/BlueOcean_2010.pdf http://repub.eur.nl/res/pub/19661/Permalink.url.txt The article reports on the authors' research in the Netherlands which focused on a profit model in Dutch retail stores and a so-called blue-ocean approach which requires a new market that attracts consumers and increases profits. Topics include the competitive strategy approach to increasing profits. The authors conclude that the blue-ocean strategy or innovation approach is sustainable. Burke, A.E. Burke Andrew aut Stel, A.J. van Stel, van André aut Thurik, A.R. Thurik Roy aut 181084120 070119937 Erasmus Research Institute of Management (ERIM) Supporting host sht en English Harvard Business Review 0017-8012 88 5 28 29 ERIM Top-Core Articles http://repub.eur.nl/res/col/9706 2010-05-01 M21 M M13 L26 O32 Netherlands competition research profit innovation management econoomic aspects reatail stores Erasmus University Rotterdam oai:repub.eur.nl/res/pub/19661 IR OAIPMH feed (http://repub.eur.nl/oai) 2010-06-02T11:57:44Z 2011-07-06T14:10:24Z http://purl.org/eprint/accessRights/OpenAccess http://purl.org/eprint/accessRights/OpenAccess