International Journal of Research in MarketingVolume 1, Issue 1, 1984, Pages 3-5EditorialThe first issue of the International Journal of Research in MarketingAuthor links open overlay panelBerend Wierenga (Editor)Show moreShareCitehttps://doi.org/10.1016/0167-8116(84)90003-XGet rights and contentRecommended articlesReferences (0)Cited by (0)View full textCopyright © 1984 Published by Elsevier Ltd.