In this paper we investigate how two online services (a portal and a digital library) may influence the adoption of an innovation. It is known from prior surveys that the installation services branch of the Dutch building industry has a relatively slow adoption rate for innovations. We examine if these two online services can influence the attitude towards the adoption of innovations. From the academic literature we have derived a list of factors that influence the attitude towards adoption by individuals. We limited this project to a number of factors that are commonly referred to as technological factors. Using an online digital library and a custom-built portal, we conducted a field experiment with a post-test only control group design for one particular innovative product (a gas-analysis device); the test was performed using a survey. Our main finding is that the portal has a significant and positive effect towards the adoption of the innovation by an individual. We did not find a significant impact for the use of the digital library. On the basis of this experiment, we propose that online services that offer a high degree of interaction amongst their users are more likely to induce an increase in the willingness of an individual to adopt an innovation.

Additional Metadata
Keywords adoption, digital library, field experiment., innovation, portal
Publisher Erasmus School of Economics (ESE)
Persistent URL hdl.handle.net/1765/16331
Citation
Verkerk, M., van der Pijl, G.J., & van Asperen, E.. (2009). ICT as an Enabler for Innovation Adoption (No. EI 2009-15). Report / Econometric Institute, Erasmus University Rotterdam (pp. 1–16). Erasmus School of Economics (ESE). Retrieved from http://hdl.handle.net/1765/16331