Model and Measurement Methodology for the Analysis of Consumer Choice of Food Products
This paper considers the problem of a consumer purchasing a food product within a certain product class (e. g. meat, bread, vegetables, soft drinks, cheese) and making a choice from the different alternatives that are available.
|Keywords||consumer behavior, consumer choice, food products|
Wierenga, B.. (1983). Model and Measurement Methodology for the Analysis of Consumer Choice of Food Products. Ernahrungs Umschau, 30, 21–28. Retrieved from http://hdl.handle.net/1765/17985