Blue Ocean vs. Five Forces
The article reports on the authors' research in the Netherlands which focused on a profit model in Dutch retail stores and a so-called blue-ocean approach which requires a new market that attracts consumers and increases profits. Topics include the competitive strategy approach to increasing profits. The authors conclude that the blue-ocean strategy or innovation approach is sustainable.
|Keywords||Netherlands, competition, econoomic aspects, innovation management, profit, reatail stores, research|
|JEL||Entrepreneurship (jel L26), Business Administration and Business Economics; Marketing; Accounting (jel M), New Firms; Startups (jel M13), Business Economics (jel M21), Management of Technological Innovation and R&D (jel O32)|
|Series||ERIM Top-Core Articles|
|Journal||Harvard Business Review|
Burke, A.E, van Stel, A.J, & Thurik, A.R. (2010). Blue Ocean vs. Five Forces. Harvard Business Review, 88(5), 28–29. Retrieved from http://hdl.handle.net/1765/19661
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