Marketing co-operatives (MCs) are analysed from an incomplete contracting perspective. The requirement of the domination of control by the members of a MC is a threat to the survival of a MC in markets where the level of asset specificity at the processing stage of production is increasing. However, a MC may remain an efficient governance structure when the increasing level of asset specificity is compensated for by a sufficient increase in the extent of product differentiation.

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Erasmus Research Institute of Management
hdl.handle.net/1765/22
ERIM Report Series Research in Management
Erasmus Research Institute of Management

Hendrikse, G., & Veerman, C. (2000). Marketing co-operatives (No. ERS-2000-13-ORG). ERIM Report Series Research in Management. Retrieved from http://hdl.handle.net/1765/22