Personal strategies of owners/founders of small business startups are related to performance and to environmental uncertainty. This is done using a longitudinal data set of some 50 Dutch startups. The results suggest a dynamic process between strategy and performance. A discrimination is made between four strategies (reactive, critical point, complete planning and opportunistic). The role of uncertainty is discussed. The dynamic process is embedded in the PERSUADE model.

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Erasmus Research Institute of Management
hdl.handle.net/1765/26
ERIM Report Series Research in Management
Erasmus Research Institute of Management

van Gelderen, M., Frese, M., & Thurik, R. (2000). Strategies, Uncertainty and Performance of Small Business Startups (No. ERS-2000-18-STR). ERIM Report Series Research in Management. Retrieved from http://hdl.handle.net/1765/26