Strategies, Uncertainty and Performance of Small Business Startups
Personal strategies of owners/founders of small business startups are related to performance and to environmental uncertainty. This is done using a longitudinal data set of some 50 Dutch startups. The results suggest a dynamic process between strategy and performance. A discrimination is made between four strategies (reactive, critical point, complete planning and opportunistic). The role of uncertainty is discussed. The dynamic process is embedded in the PERSUADE model.
|Keywords||entrepreneurship, performance, small business startups, strategy, uncertainty|
|Publisher||Erasmus Research Institute of Management (ERIM)|
van Gelderen, A.M., Frese, M., & Thurik, A.R.. (2000). Strategies, Uncertainty and Performance of Small Business Startups (No. ERS-2000-18-STR). Erasmus Research Institute of Management (ERIM). Retrieved from http://hdl.handle.net/1765/26