Schumpeter, the renowned economist, defined innovation as ‘new combinations’ of existing elements. Today’s business environment provides valuable opportunities for such innovation, in which existing technologies, products and services from various industries are creatively adapted and then launched successfully into new, unconnected business areas. But there are rules to be followed.

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hdl.handle.net/1765/39959
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

Jaspers, F., & van den Ende, J. (2013). Making business sense
of cross-industry innovation. RSM Discovery - Management Knowledge, 13(1), 10–12. Retrieved from http://hdl.handle.net/1765/39959