2014-05-14
How to win a price war, despite having a poor pricing structure
Publication
Publication
Companies that do not have the best cost structure can still come out on top in a price war. New research by Associate Professor Patrick Reinmoeller of Rotterdam School of Management, Erasmus University (RSM) shows that a carefully laid battle plan can result in victory – without having an optimal cost structure. It is possible for any company to win, provided it establishes that conditions are right for a price fight; picks a weaker opponent; confines itself to a clearly delineated area; as well as keep everything hush-hush in the run-up to the attack.
Additional Metadata | |
---|---|
hdl.handle.net/1765/51316 | |
RSM Discovery Collection | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Reinmoeller, P. (2014). How to win a price war, despite having a poor pricing structure. RSM Discovery Collection. Retrieved from http://hdl.handle.net/1765/51316 |
Videos |
---|
View on Youtube |
Photos |
---|
Additional Files | |
---|---|
video patrick reinmoeller Online Video | |
patrick-reinmoller.jpg Photo Image , 1mb |