The Impact of Business-Cycle Fluctuations on Private-Label Share
This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in both the extent and speed of up- and down-ward movements in private-label share over the business cycle. Finally, part of private-labels’ share gain during contractions is found to be permanent.
|Keywords||business cycle, private-label success, time-series econometrics|
|Publisher||Erasmus Research Institute of Management (ERIM)|
Lamey, L., Deleersnyder, B., Dekimpe, M.G., & Steenkamp, J-B.E.M.. (2005). The Impact of Business-Cycle Fluctuations on Private-Label Share (No. ERS-2005-061-MKT). ERIM report series research in management Erasmus Research Institute of Management. Erasmus Research Institute of Management (ERIM). Retrieved from http://hdl.handle.net/1765/6997