This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in both the extent and speed of up- and down-ward movements in private-label share over the business cycle. Finally, part of private-labels’ share gain during contractions is found to be permanent.

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Erasmus Research Institute of Management
hdl.handle.net/1765/6997
ERIM Report Series Research in Management
ERIM report series research in management Erasmus Research Institute of Management
Erasmus Research Institute of Management

Lamey, L., Deleersnyder, B., Dekimpe, M., & Steenkamp, J.-B. (2005). The Impact of Business-Cycle Fluctuations on Private-Label Share (No. ERS-2005-061-MKT). ERIM report series research in management Erasmus Research Institute of Management. Retrieved from http://hdl.handle.net/1765/6997