Expertise and experience are key factors for experts in strategic analysis in order to give advice on strategic matters such as the strength or the competitive position of an enterprise. They are able to reason with uncertain or incomplete knowledge. Expert systems may be able to do the same if this heuristic knowledge can be modeled and processed properly. This article discusses the modeling, implementation and the results of such an expert on strategic analysis. The results are compared to those generated by Business Insight and further improvements are discussed.

hdl.handle.net/1765/755
Erasmus School of Economics

de Swaan Arons, H., Waalewijn, P., & Flaes, M. (1998). Implementation and results of a prototype expert system on strategic analysis. Retrieved from http://hdl.handle.net/1765/755