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scopus: 24175717400

Valck, K. de

(Kristine de Valck)


community member influence information consumer community influence group decision research process forum discussion consumer decision process behavior cluster cooking visit participation community members membership recipe interaction marketing result internet participant knowledge product chapter value study opinion reference member types restaurant cooking decision process kitchen effect table smulweb consumption phase journal people interest involvement forum participants core members fluence relationship communication respondent frequency other sample experience characteristic utensils expertise level source satisfaction member participation activity reference group variable search topic reference groups community membership analysis model respect kozinet context survey extent evaluation forum discussions exchange




4 Most Recent Publications

Virtual communities: A marketing perspective (Article)
Valck, K. de Bruggen, G.H. van Wierenga, B.
2009-06-01
Virtuele communities voorbij de hype: Nieuw inzichten voor managers, marketeers en marktonderzoekers (In Book)
Valck, K. de Bruggen, G.H. van Wierenga, B.
2006-01-01
Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship (Doctoral Thesis)
Valck, K. de
2005-04-28
The Effect of Members' Satisfaction with a Virtual Community on Member Participation (Research Paper)
Langerak, F. Verhoef, P.C. Verlegh, P.W.J. Valck, K. de
2003-02-10