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scopus: 7101649631

Starke, K.

(Katrin Starke)


decision syntex process outcome model allocation effect effort decision process quality resource subject marketing group support study result recommendation system table decision makers availability research dss availability objective variable problem performance information discussion impact decision quality customer report management alternative dss use evaluation maker abb case measure syntex dss discussion quality context syntex case complexity effectiveness decision alternatives expert satisfaction product return feedback abb dss resource allocation decisions level decision outcomes hypothesis objective outcomes report length response figure factor usefulness profit scale design increase signi market length de-anchoring fi rst force excel-only difference task-technology fi t decision processes influence anchor




2 Most Recent Publications

DSS effectiveness in marketing resource allocation decisions: reality versus perceptions (Article)
Lilien, G.L. Rangaswamy, A. Bruggen, G.H. van Starke, K.
2004-09-01
How and Why Decision Models Influence Marketing Resource Allocations (Research Paper)
Lilien, G.L. Rangaswamy, A. Starke, K. Bruggen, G.H. van
2001-06-08