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Vriens, M.
( M. Vriens)
advertising effect brand awareness model consideration parameter brand choice choice advertising expenditures research advertising effects purchase media marketing result expenditure hypothesis newspaper advertising effects hypothesis brand awareness error correction model impact change example newspaper journal hierarchy variable equation table magazine consumer error study series correction management category report rotterdam trade equations model response data process vector advertising xt results error-correction model number brand consideration advertising research business richard p wald test values television order literature product budget vakratsa erasmu spending franse period ambler affective vrien response brand 1 effectiveness advertising spending carry-over effects memory advertising effectiveness advertising xt magazine advertising advertising budget classification institute koyck model
1 Most Recent Publications
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Advertising effects on awareness, consideration and brand choice using tracking data
(Research Paper)
Franses, Ph.H.B.F. Vriens, M. |
2004-04-03
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