Berens, G.A.J.M.

company product association employee effect strategy brand people effort information research influence study attitude communication journal management csr associations organization involvement consumer interaction capability evaluation organisation model result responsibility performance development intention scale degree quality behaviour measure ability respondent customer marketing service behavior business manager table reputation relevance concept capability development purchase brand dominance subsidiary example variable stock relationship purchase intentions dimension dominance employee communication motivation lejeune attribute addition perception implementation advertising personality product evaluations value stakeholder product attitudes trust psychology condition question level communication climate review image