Verlegh, P.W.J.

relationship effect brand consumer study interaction product research language abstraction member community language journal behavior relationship norms abstraction evaluation marketing description trustworthines participant experience attitude schema satisfaction member participation result capacity agent disclosure respondent psychology motive person impact brand schema incongruity word-of-mouth people participation ad schema consumer research membership length reward judgment information valence mouth recommendation sincerity membership model interaction partners intention referral influence processing consumer psychology context mp relationships wanneer frame student category difference onderzoek scale partner personality management product attitude structure condition incongruent statement perception product experiences dimension product experience table