Eliashberg, J.

movie model marketing number theater campaign movie j customer schedule screen problem management process scheduling seeding email parameter research demand visitor estimate silverscheduler column system e-mail decision participant period eliashberg result forecast marketing campaign attendance forecasting indicator marketing campaigns time t event silverscreener procedure effect table algorithm bass model friend figure solution screening constraint example generation genre implementation value information support probability weinberg approach column generation manager weekend revenue science movie theater invitation spread marketer variable equation marketing activities munt theater 14 weeks capacity movie scheduling problem fi rst programming source screening room netherland