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Sijthoff, Ph.A.
( Ph.A. Sijthoff)
marketing effect management promotion research 0.0 philip model franse 1.0 philip hans franses business richard paap report 0.2 value decision series time-varying effects performance classification modeling cees b.m van bruggen van riel bedrijfskunde www.erim.eur.nl -0.2 management bibliographic data verhoef parameter report series research 0.6 0.4 0.5 0.8 lis business processes commandeur ers -2000-48-mkt system erasmu publication task-specific knowledge networks market information systems org m business administration time-varying performance fred langerak richard erik jan hultink erim research programs gerrit identification ale smidts pages email address rotterdam sales dennis fok performance mkt decision accounting str estimation method marketing function market orientation erim reports market researcher gary l sales data insurance industry rotterdam school week there-after employee communication fred langerak marketing management duration matter consideration sets gemeenschappelijke onderwerpsontsluiting keywords sales non-zero effect relationship performance regression model ad th.h gerrit h simulation results
1 Most Recent Publications
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Modeling Potentially Time-Varying Effects of Promotions on Sales
(Research Paper)
Franses, Ph.H.B.F. Paap, R. Sijthoff, Ph.A. |
2001-01-30
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