Srinivasan, S.

price brand category effect model threshold elasticity marketing promotion retailer market consumer share revenue research reference price elasticity impact manufacturer change benchmark reference prices product result response price promotions saturation effects market shares performance price volatility table margin series transition variable difference journal analysis franse volatility store 0.0000 purchase level log market shares increase saturation benchmark price paper science threshold size marketing science parameter reference price benchmark prices marketing research characteristic price thresholds matter pauwel hanssen hypothesis srinivasan value function price thresholds price increases gain threshold marketing sci 09/14/1989 unit roots store traffic price sensitivity dekimpe category characteristics estimate price spread measure business sensitivity threshold-based price elasticity