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Geyskens, I.

( I. Geyskens)


channel internet cannibalization growth newspaper marketing change growth rate internet channel addition level impact effect philip hans franses series addition internet channel business research internet channel introduction advertising industry product circulation internet channel additions introduction performance journal franse observation model philip dekimpe level shifts evidence distribution internet channels trend market growth impact parameter information dutch newspaper industries newspaper industry management cannibalization effects growth slowdown rosenthal test unit-root study value number result hanssen rosenthal time-serie price distribution channel cannibalization losses unit root level drop revenue geysken shift increase perron circulation data structural-break 2001. 2000. entrant event slowdown ben-david structural-break time-series econometrics papell university consumer application marnik g sample




1 Most Recent Publications

How Cannibalistic is the Internet Channel? (Research Paper)
Deleersnyder, B. Geyskens, I. Gielens, K. Dekimpe, M.G.
2002-02-27