Gielens, K.

market entry channel retailer internet marketing decision effect journal impact rival cannibalization growth business newspaper research option host market level player investment value industry timing country number uncertainty management change growth rate internet channel addition study observation dekimpe opportunity entry decisions speed action experience philip hans franses strategy series business studies addition internet channel expansion future distance internet channel introduction resource advertising entrant increase home market information product competitor university circulation internet channel additions management journal marnik g relationship introduction economy performance franse czech republic future opportunities size decision store transition economies transition firm size home rivals model process philip discretion level shifts