View Author
surprise consumer product surprise gifts disaster journal relief purchase study satisfaction research emotion marketing model company result effect disaster relief agencies supply giver management information advertising respondent operation agency window consumer research surprise gift response experience brand disaster relief operations chain heterosexual mainstream category appliance process mainstream ads variable attitude market difference window ads business measure 1-tail household target vanhamme nontarget market effects csr history logistic example hypotheses minority communication scale surprise gift purchases heterosexual men history influence practice relationship signi design supply chains customer condition people group correlation partnership brand name search consumption product category corporation strategy