Bont, C.J.P.M. de

surprise surprise gifts purchase product consumer giver surprise gift journal research appliance brand household information surprise gift purchases model process design brand name consumer research search marketing variable category bont / journal study christma importance selection price guarantee difference result retailing gift-giving gift purchases panel hypotheses purchaser recipient motivation retailer information search purchase processes signi laroche occasion relationship people ficant signi ficant example source point impulse question number advance gift selection addition reference gender women shopping manufacturer strategy impulse purchase market gift givers effect fluence store sherry surprise gift givers speci information sources value vanhamme non-surprise gifts 354–369 customer