Everdingen, Y.M. van

country model product adoption diffusion innovation takeoff effect department marketing variable research decision influence study table parameter company retailer penetration process result journal management estimate culture european level relationship clout number introduction value susceptibility probability internet access organization distance consumer characteristic country i forecasting estimation science market internet adoption decision manufacturer stremersch telli relationship quality treasury dimension cross-country uncertainty population state ia diffusion model network forecast marketing science intra-firm avoidance observation adopters treasury department system intra support hofstede approach access increase uncertainty avoidance procedure information figure country characteristics noise spill-over