Rijsdijk, S.A.

product business business owners market advantage entrepreneur effect owner study product meaningfulness journal research knowledge level customer model consumer performance process growth product performance meaningfulness management result innovation development product advantage capital superiority product superiority turbulence dimension product intelligence difference marketing intelligence example entrepreneurship failure market turbulence complexity ability competitor scale innovativeness characteristic variable competitor knowledge process compatibility autonomy attribute table market knowledge processes venture consumer satisfaction interaction design information price customer knowledge process smartnes orientation relationship development time product innovativeness satisfaction personality calantone industry speci fic competitor knowledge processes mestimated difference factor component fi rms product development technology success innovation attributes university