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ssrn: 337366

Piersma, N.

( N. Piersma)


model booking mailing revenue number customer method policy demand class control solution decision period management response function state algorithm problem request parameter value optimization booking request price booking control policies booking limits frequency simulation booking requests result network probability research limit booking control policy fare class programming marketing screening scenario airline opportunity costs block flight table process section cancer capacity fare classes performance level solution methods effect objective distribution inventory approach decision periods microsimulation booking period revenue management order microsimulation model point estimate passenger opportunity test functions rsm algorithms planning account objective function paper action hotel profit combination




10 Most Recent Publications

Automated Response Surface Methodology for Stochastic Optimization Models with Unknown Variance (In Proceedings)
Nicolai, R.P. Dekker, R. Piersma, N. Oortmarssen, G.J. van
2004-01-01
Direct Mailing Decisions for a Dutch Fundraiser (Research Paper)
Jonker, J-J. Piersma, N. Potharst, R.
2002-12-02
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability (Research Paper)
Jonker, J-J. Piersma, N. Poel, D. van den
2002-05-17
Understanding the role of marketing communications in direct marketing (Research Paper)
Naik, P. Piersma, N.
2002-05-01
Evaluating Direct Marketing Campaigns: recent findings and future research topics (Research Paper)
Jonker, J-J. Franses, Ph.H.B.F. Piersma, N.
2002-02-21
Airline revenue management: an overview of OR techniques 1982-2001 (Research Paper)
Pak, K. Piersma, N.
2002-02-13
airline revenue management (Research Paper)
Pak, K. Piersma, N.
2002-01-22
Models and techniques for hotel revenue management using a rolling horizon. (Research Paper)
Goldman, P. Freling, R. Pak, K. Piersma, N.
2001-12-14
Rostering at a Dutch Security Firm (Research Paper)
Freling, R. Piersma, N. Wagelmans, A.P.M. Wetering, A. van de
2001-07-12
Rostering at a Dutch Security Firm (Research Paper)
Freling, R. Piersma, N. Wagelmans, A.P.M. Wetering, A. van de
2001-05-31