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dai: 162534469
ssrn: 338992
scopus: 6602423856

Stremersch, S.

(Stefan Stremersch)


Supervisor (promotor) of 3 dissertations


effect marketing model product country research journal market software consumer network price number hardware physician study takeoff superstar level system patient network effects customization variable stremersch buyer table platform prescription mass customization configuration behavior parameter technology utility result quality science hardware unit sales management product utility diffusion decision introduction sample side effects complexity hardware sales innovation brand software availability article regulation marketing efforts configuration growth analysis review paper vendor value patient requests economic availability manufacturer default telli information industry segment video title characteristic health marketing research effort treatment culture measure equation increase




10 Most Recent Publications

Implementing Grassroots Innovation in a Large Firm: A Conceptual Framework and In-Depth Case Study (Research Paper)
Betz, U.A.K. Camacho, N.M.A. Gerards, M. Stremersch, S.
2012-12-21
Analysis of sensitive questions across cultures: an application of multigroup item randomized response theory to sexual attitudes and behavior (Article)
Jong, M.G. de Pieters, F.G.M. Stremersch, S.
2012-09-01
Dynamics in the international market segmentation of new product growth (Article)
Lemmens, A. Croux, C. Stremersch, S.
2012-03-01
Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry (Article)
Schwartz-Landsman, V. Stremersch, S.
2011-11-01
The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price (Research Paper)
Verniers, I.W.J. Stremersch, S. Croux, C.
2011-05-03
Predictably Non-Bayesian: Quantifying salience effects in physician learning about drug quality (Article)
Camacho, N.M.A. Donkers, A.C.D. Stremersch, S.
2011-03-01
Does new product growth accelerate across technology generations? (Article)
Stremersch, S. Muller, E. Peres, R.
2010-06-01
Marketing competition in the 21st century (Article)
Heil, O. Lehmann, D.J. Stremersch, S.
2010-06-01
The evolving social network of marketing scholars (Article)
Goldenberg, J. Libai, B. Muller, E. Stremersch, S.
2010-05-01
The evolving social network of marketing scholars (Article)
Goldenberg, J. Libai, B. Muller, E. Stremersch, S.
2010-05-01
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