Berghman, L.A.

customer innovation research market industry value mechanism effect management model information study organization business marketing company capacity process change method focus sicap supplier strategy analysis journal survey chapter capability knowledge result level indicator assimilation relationship chain finding transformation development concept variable group product recog sample factor supply recognition management journal respondent innovation capacity literature assim question creation measure design structure transformation capacity approach initiative service theory manager system siinitiative phase measurement discussion party insight innovator response markide customer value routine order example moderator interview