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performance measure performance measures accounting result organization management research system industry value company strategy sector brand study business analysis measurement change variable control uncertainty brand-equity measures capital budgeting practices disclosure table journal capital performance measurement system practice model accounting performance measures information manager number decision theory factor brand-equity correlation effect motivation -financial performance measures culture mission value measures level subjectivity addition review ittner return .000 performance evaluation practices sector organizations relation evaluation literature survey service budgeting research project speci fi rms respondent priority growth shareholder employee pearson correlation sig example impact mission clarity incentive sector organisations organisation nancial business unit van der stede