Vries-van Ketel, E. de

assortment product variety consumer assortment size assortment attractiveness attractiveness time pressure effect benefit choice assortment variety potato chips pressure number category level chapter complexity research model subject study store result product complexity impact potato value relationship conflict information decision product category table assortment sizes overload product categories increase overview camera figure research framework laptop brand decision freedom time pressure condition difference attribute freedom process value conflict variable search retailer framework chance search costs variety-seeking perception evaluation characteristic prof.dr experiment information overload measure purchase journal promotor feeling condition shelf grocery assortment evaluations question information overload ~lack choice benefits function conflict value conflict 1.00