Osselaer, S.M.J. van

brand consumer effect condition participant process quality product activation model research experiment choice journal association outcome study result conditioning judgment subject information memory response affective decision language consumer research phase affective responses brand names level loyalty stimuli feature psychology point goal activation example evaluation marketing difference interaction attitude brand name stimulus scale system procedure experience pairing prediction behavior price rating theory quality judgments goal-based choice model accountability gender measure adaptive associative group control value equity airline category attribute relationship option women taste focus judgment quality goal-based processing consumption cue abstraction