Vlagsma-Brangule, K.(Kristine Vlagsma-Brangule)
behavior consumer effect choice model marketing research variable guilt journal emotion quality price category requirements empathy result concern consumer effectiveness product study share category purchase perception consumption effectiveness respondent distribution price perceptions antecedent literature animal factor psychology requirement finding meat industry scale health consequences marketing research consequence coefficient bio-meat support issue health measurement group education feeling table / marketing variables verhoef sample customer extent consumer behavior industry management response batson example future research determinant franse probit model socio-demographic level report value bagozzi number researcher reason impact analysis situation strategy business theory
1 Most Recent Publications
Explaining Choice and Share of Category Requirements of Biologic Meat
Verhoef, P.C. Vlagsma-Brangule, K.