Wendel, S.

consumer situation benefit channel usage situation media usage web site information consideration product effect media channels research media channel benefits usage situations media channel consideration journal model marketing affective media channel respondent bene fits state approach requirement result impact study importance affective states salience pleasure response support affective state bene fit importance analysis product information process number context benefit salience table internet example choice behavior magazine vector constraint situational marketing science coefficient decision difference benefit requirements factor pressure person article intercept manufacturer structure relationship measure science extent scale management interaction newspaper academy experience web sites hypothesis srivastava entertainment time constraint