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change consumer technology value practice resource actor process management service license fi eld theory organization operator climate market choice telephony industry system research model climate change communication network action journal fi rms study auction business internet phone texting transition university policy message innovation ansari press interest spectrum review 3 g licenses fi elds generation content company report state consumer practices field regime price 3 g services level decision strategy issue activity institution revenue group text messaging creation instance product kyoto protocol context acquisition platform behavior country science fi eld-level change cooperation development management journal