Goulanov, V.Y.

price consumer store disclosure subject model decision price disclosure condition choice information shopping price disclosure conditions future format purchase effect product level period shopping decisions hi-lo future prices research experiment spending assun ¸ ao quantity consumption preference pattern price disclosure condition store price format performance price information decision-making behavior discount marketing difference signi parameter error bene fit discounting task complexity impact signi ficant expenditure dellaert ficant complexity internet-based shopping game hi-lo price format store price formats science meyer result optimization period t consistency stock speci fically fidence level future research assun retailer context study price format estimate fi rst consumption goals store choice internet scale speci consumer decision-making shopping expenditure feature