Prabhu, J.

price consumer store subject disclosure model decision price disclosure condition choice information shopping price disclosure conditions future format purchase product effect period level shopping decisions future prices hi-lo research experiment quantity spending price disclosure condition preference consumption parameter store price format pattern performance price information difference behavior discount marketing decision-making error discounting task complexity product n expenditure estimate complexity price format consumption goals result optimization period t internet-based shopping game stock hi-lo price format meyer assun ¸ ao science probability scale future research assun retailer context study store choice internet shopping expenditure consistency store price formats problem strategy panel version segment feature example university krishna signi