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scopus: 6701569516

Steckel, J.H.

(Joel Steckel)


consumer information customer research choice environment marketing decision agent search journal product behavior store internet technology h ¨ ubl price model comparison information search choice symposium science website question interaction shopbot preference management estes park method university gerald manager supply chain montgomery process service effect paper shopping bucklin fi rms context study interface recommendation testing purchase example number retailer steckel computer communication trift alternative information technology tools decision-making symposium benedict g problem company automobile dif ficult interactivity supply 21 st century consumer behavior experiment e-mail decision aids “ tools ” design buyer bene fits consumer -firm interactions chain johnson comparator




1 Most Recent Publications

Choice in Interactive Environments (Article)
Steckel, J.H. Winer, R.S. Bucklin, R.E. Dellaert, B.G.C. Drèze, X. Häubl, G. Jap, S.D. Little, J.D.C. Meyvis, A.L. Rangaswamy, A.
2005-12-01