Häubl, G.

product search consumer alternative decision model utility choice effect recommendation information participant comparison research stage fluence attractiveness marketing behavior value process product comparison model science journal difference study product comparison decision option experiment order contrast variability distribution preference product search number probability attribute environment sequential default price consumer product search sequential product search reservation h äubl contrast effect consumer decisions university level product recommendations stage t category result customer sequential search marketing research example individual architecture choice architecture focalism variable point decision-maker impact search process product comparison product comparison decisions consumer search behavior next-to-be-inspected alternative reservation utility architect johnson agent condition fi ndings technology consumer decision processes choice mode