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scopus: 6602814854

Jap, S.D.

(Sandy Jap)


customer product marketing value consumer research information journal referral service behavior relationship purchase component engagement network kumar company management interaction choice prospect environment example internet process university other decision knowledge agent science experience feedback influence search service research number product development process development customer engagement metric effect innovation impact erasmu communication proposal activity business customer lifetime value september review acquisition store strategy lemon technology future result kinderzieke measure sophia h ¨ ubl downloaded level program jsr.sagepub.com price brand lifetime quality increase reward model venkatesan comparison attitude influencer creation




2 Most Recent Publications

Managing Marketing Channel Multiplicity (Article)
Bruggen, G.H. van Antia, K.D. Jap, S.D. Reinartz, W.J. Pallas, F.
2010-08-01
Choice in Interactive Environments (Article)
Steckel, J.H. Winer, R.S. Bucklin, R.E. Dellaert, B.G.C. Drèze, X. Häubl, G. Jap, S.D. Little, J.D.C. Meyvis, A.L. Rangaswamy, A.
2005-12-01