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Conlon, B.
( B. Conlon)
choice consumer model utility effort complexity alternative rating product accuracy difference response respondent level preference effect attribute choice sets estimate value measure parameter number result table probability increase research coefficient decision error section condition analysis product utility difference choice accuracy question component choice complexity marketing consumer choice choice data | z | involvement variable situation utility difference likelihood scale logit consumer choice accuracy study journal response time variance strategy relationship price survey content regression payne choice situations process choice situation estimation choice responses johnson decision strategy brand function yoghurt assumption task-based complexity facet preference data culture louviere distribution consumer involvement measures
3 Most Recent Publications
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Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
(Research Paper)
Conlon, B. Dellaert, B.G.C. Soest, A.H.O. van |
2001-01-01
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Optimal effort in consumer choice : theory and experimental analysis for binary choice
(Research Paper)
Conlon, B. Dellaert, B.G.C. Soest, A.H.O. van |
2001-01-01
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Combining and comparing consumers' stated preference ratings and choice responses
(Research Paper)
Conlon, B. Dellaert, B.G.C. Soest, A.H.O. van |
2000-01-01
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