Timmermans, H.J.P.

shopping choice consumer decision model representation attribute context variable location benefit respondent alternative product order utility timing research bene fits shopping context problem effect difference participant number store scenario journal parameter interviewer clothing error design individual activation approach erasmus univ rotterdam purchase study table experiment example level structure opening behavior grocery travel decision alternatives marketing preference value network package analysis variance visit decision variables result probability center impact opening hours interview action shopping contexts evaluation chain destination shopping trip alternatives logit estimate benefit variables signi component situation module clothing shopping outcome framework