Smeesters, D.H.R.V.

participant effect condition behavior journal study consumer research psychology perception prime model experiment brand individual person self-esteem people result personality context other other-focu interaction choice product situation media mortality focus mortality salience measure money salience prime-to-behavior effects influence control similarity focus messines prime-to-behavior consumer research self-concept opinion smeester death-related level control condition death comparison threat similarity consumption stereotype preference simplicity wheeler women media context contrast signi mechanism mediation account process allocation other-focus condition target person perceptions accessibility self-awareness death-related media context cooperation assimilation × 2 feeling exposure relationship score hypothesis cookie