Cohen, J.B.

choice process activation consumer process goals criterion goals example consumption consumption goals option criterion journal goal-based goal-based view research consumer choice emotion product choice process effect decision psychology impact knowledge structures memory accessibility university association bene fits choice option kruglanski situation satis fied context theory behavior utility osselaer achievement goal-based choice choice options structure bene fit decision process concept coherence fluenced consumption bene fits personality knowledge model attribute goal activation evaluation goal accessibility speci level impression other simon connectionist models fluence value criterion goal system question people pursuit importance perspective speci fic goals process goal bargh bettman stephen j goal achievement class motivation fishbach simonson