Russo, J.E.

choice decision process consumer activation option example process goals alternative journal choice process research consumption criterion goals consumption goals psychology university consumer choice goal-based criterion model theory emotion behavior effect context memory goal-based view decision makers tradeoff osselaer product goal activation maker structure impact knowledge structures other goal-based choice value accessibility russo market constraint personality consumer research association consequence bettman bene fits decision processes choice option objective kruglanski situation satis fied preference problem effort system utility consideration importance kunreuther framework carlson achievement action keeney choice options decision maker bene fit measure weight decision process paper retrofitting concept feature coherence