Stijn, M.J.

option assortment comparison van osselaer choice within-option evaluations product consumer rottenstreich osselaer within-option decreases brand share effect processing brand evaluation feature process gourville show subjects place choice options different-category framing session summary underiying processes decision confiict preference construction product differentiation comparisons across-options across-option comparisons preference application accuracy-effort tradeoffs attractiveness effect 251 advances