Lint, O.

(Onno Lint)

market value option product market introduction project uncertainty investment rollout philip research option value management introduction strategy marketing company matsushita business information technology model future video journal price approach penning theory result project value analysis player example decision asset shift change process r &d projects pay-off position european order scenario moment parameter rollout area cash ﬂ ows advantage stage multimedia r &d stages electronic scenario i business shifts consumer development period event test marketing table toshiba recording research projects tape recording analog video nancial future cash flows estimate cash flows number threshold standardization pricing bene ®ts time marketing application review interest

7 Most Recent Publications

On the Recently Developed Digital Video Standard: a game-based analysis (Article) Lint, O. Pennings, H.P.G.	2003-04-01
The V-Shaped Value Evolution of R&D Projects (Article) Pennings, H.P.G. Lint, O.	2003-01-01
An Option Approach to the New Product Development Process: a case study at Philips Electronics (Article) Lint, O. Pennings, H.P.G.	2001-01-01
Market Entry, Phased Rollout or Abandonment? (Article) Pennings, H.P.G. Lint, O.	2000-07-01
Finance and Strategy: time to wait or time to market? (Article) Lint, O. Pennings, H.P.G.	1999-01-01
R&D as an Option on Market Introduction (Article) Lint, O. Pennings, H.P.G.	1998-01-01
The Option Value of Advanced R&D (Article) Pennings, H.P.G. Lint, O.	1997-01-01

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