Natter, M.

demand capacity inventory production product value company facility trend option uncertainty natter / int juice ice tea demand uncertainty result ice tea company correlation model function production facilities option value economic advantage management period product line decision di !erence natter penning diversi acquisition output lemonade production facility juice company impact section increase level project value decreases research investment switch shortage costs capacity utilization beverage future science e !ect utilization discount rate lemonade company operation decrease exible planning !erence capacity expansion interest rate stock beverages industry proof capacity choice trend e !ect strategy table probability shortage beverages market case study demand correlation r r  paper signi xed costs order undercapacity analysis