Shiv, B.

program loyalty loyalty programs model loyalty program membership loyalty program membership household effect customer marketing store share-of-wallet member consumer chain research supermarket loyalty program memberships reward benefit variable discount attraction journal loyalty program members table / intern purchase supermarket chain estimate price supermarket chains purchase behavior value point marketing science marketing research behavior number characteristic price attractiveness choice feature company leenheer study endogeneity household size revenue household i privacy service decision loyalty program effectiveness discount rate design attractiveness effectiveness retailing intern information non-economic benefits level membership decision 31–47 impact correlation grocery expenditure change non-economic result driver attraction model distribution ïve model privacy concerns percentage household characteristics