Bechara, A.

program loyalty model choice loyalty programs decision loyalty program consumer membership effect loyalty program membership household research customer marketing behavior neuroscience process store reward variable journal system share-of-wallet member value brain chain supermarket loyalty program memberships benefit discount attraction study signal level information loyalty program members table university dual-process models market / intern response purchase supermarket chain science estimate price mechanism brain systems supermarket chains purchase behavior point marketing science influence approach change marketing research cortex number example characteristic preference price attractiveness consumer decision dual-proces feature company leenheer result endogeneity household size relationship theory revenue household i privacy service decision-making