http://repub.eur.nl/res/aut/14764/ List of Publications en http://repub.eur.nl/static-eur/img/logo.png http://repub.eur.nl http://repub.eur.nl/res/pub/12530/ 1986-01-01T00:00:00Z A model of the quality perception process of the consumer with respect to food products has been developed. The model integrates a number of quality-related concepts. An empirical study was carried out to examine the relationships between the concepts. It appears that the various concepts can be meaningfully related to the quality perception of different food products. Key words: quality perception, consumer behaviour, food products, agricultural products, quality indicators, quality attributes, quality risk. http://repub.eur.nl/res/pub/12531/ 1986-01-01T00:00:00Z In this paper, consumer behaviour in the Netherlands in respect of milk is investigated using a model based on the EKB model, a so-called integrated model of consumer behaviour. The objectives of the study are: to gain insight into the factors that influence buying and consumption behaviour with respect to milk and into the applicability of integrated models to consumer behaviour regarding generic products, such as liquid milk. It was established that liquid milk was perceived as a neutral drink: not ordinary or luxury, as a food not a drink for pleasure, and not as being refreshing. Liquid milk was perceived differently at varying times of consumption during the day. The most important socioeconomic variables explaining individual differences in consumer beliefs regarding milk are: age, level of education, and residential area. These and other conclusions from the analysis are useful for market segmentation. The results suggest that empirical models of the EKB type can contribute to the understanding of consumer behaviour in respect of generic food products. The specific extensions of the general EKB model made in this study may be relevant for the analysis of consumer behaviour in regard to other food products. http://repub.eur.nl/res/pub/18688/ 1982-06-23T00:00:00Z